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Chapter 16 Homework
1. Misbehaviors of consumers can affect the exchange process in several ways. For one,
consumers that are abusive or threatening can cause harm to others, employees, as well as
themselves. Misbehaving consumers can also cause harm to a business regarding money and
sales, which harms the market system. Some other examples of how consumer misbehavior
affects the exchange process include increases in product costs, insurance costs, and negative
impacts on employee performance.
2. Consumer misbehavior is defined as behaviors that are unethical and potentially harm the self
or others. Consumer problem behavior is defined as a consumer behavior that is deemed
unacceptable but that is seemingly beyond the control of the consumer. For example, consumer
misbehaviors are behaviors like shoplifting, fraud, computer attacks, cyberbullying, and drunk
driving. Consumer problem behaviors are behaviors like compulsive shopping, eating disorders,
binge drinking, and problem gambling.
3. Marketing ethics are the societal/professional standards regarding right and fair practices that
are expected of marketers when they are developing and using marketing strategies. Marketing
ethics lay the framework for how marketing programs and decisions are made. This means that
marketing programs have to be created in such a way that they remain ethical. Most companies
and professional organizations have clearly stated/written codes of conduct for their employees
and activities within the market.
