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Chapter 5- slide 1
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
I t ’s good and
good for you
Chapter Five
Consumer Markets and Consumer
Buyer Behavior
Chapter 5- slide 2
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
Consumer Markets and Consumer
Buyer Behavior
•Model of Consumer Behavior
•Characteristics Affecting Consumer
Behavior
•Types of Buying Decision Behavior
•The Buyer Decision Process
•The Buyer Decision Process for New
Products
Topic Outline
Chapter 5- slide 3
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
Consumer buyer behavior : the buying behavior of
final consumers, individuals and households,
who buy goods and services for personal
consumption
Consumer market : all of the personal consumption
of final consumers
Model of Consumer Behavior
Chapter 5- slide 4
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
Model of Consumer Behavior
Chapter 5- slide 5
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
Characteristics Affecting
Consumer Behavior
Factors Influencing Consumer Behavior
Chapter 5- slide 6
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
Culture is the learned values, perceptions,
wants, and behavior from family and other
important institutions
Characteristics Affecting
Consumer Behavior
Characteristics Affecting
Consumer Behavior
Subculture are groups of people within a culture
with shared value systems based on common life
experiences
and situations
