Afif Abdillah – 195020207111090
Consumer Behavior
Assignment of Perception & Memory
Lecturer: Ida Yulianti, SE., MM.,MBA., PhD
1. Please find a company having at least three types of marketing tools and review each of
the marketing tools in term of their ability to increase customers’ exposure, attention,
interpretation and memory!
o Company Profile:
1. Sephora is a personal care & beauty retail store that originally located in France and
founded by Dominique Mondonnaud in 1970. There are over 2,000 Sephora stores in
29 different countries.
2. Featuring nearly 3,000 brands, along with its own private label, Sephora Collection,
Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail
