CONSUMER BEHAVIOR
WEEK 11 ESSAY
03/28/2018
Nataly Perez-Roman
Eastern Michigan University
Marketing 365
Professor Lynda Walker
Nataly Perez-Roman Consumer Behavior-Week 11 Essay 3/28/2018
Introduction:
Without value there is no consumption, and thus there are no consumers for your product
or service. Value and consumption go hand in hand and need to be understood in order to create
consumption frequency. Consumers go through the consumption process to, in the end, receive
value that is worthy of their expectations and gives them both hedonic and utilitarian value.
Whether your product or service falls under the durable or nondurable goods classification,
value, consumption frequency, and post consumption reactions are important factors to note in
order to have a successful brand.
Consumption Frequency:
A successful brand must have a successful customer relationship management which
influences consumption frequency, as CRM adds value to a consumption. The whole point of
