Consumer Behavior | Course Paper

https://issuu.com/a855895995/docs/test-bank-for-consumer-behavior-2nd

https://www.amazon.com/dp/B00H7HUCWU/ref=docs-os-doi_0

Consumer behavior quiz 001

Consumer behavior researchers are interested in consumer responses. These responses

primarily include which of following:

Select one:

emotions, cognition, and behavior

thoughts, beliefs, and cognition

feelings, emotions, and attitudes

researchers are really only concerned with behavior

motivation and behavior

Which of following is not a secondary data source?

Select one:

All of the above are secondary data sources.

Past company sales records

U.S. Bureau of Census reports

Documented results of previous research

Magazines like Advertising Age

Question 3

Correct

1 points out of 1

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Which of the following about “Motivation Research” is false?

Select one:

Motivation research is one of the earliest approaches to studying consumer behavior.

The method of developed by psychologist named Ernest Dichter.

Many advertisers embraced motivation research because it could seemingly tap into deep

rooted needs of consumers.

Dichter viewed consumers as predominantly immature, irrational and driven by hidden

erotic desires.

This method applied observational and focus group techniques to explore consumers’

motivations.

Question 4

Correct

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Which of the following is not a benefit of studying consumer behavior?

Select one:

Influencing public policy

All of the above are benefits of studying consumer behavior.

Educating consumers and helping them make better decisions

Improving business performance

Helping businesses achieve a selling orientation

Question 5

Correct

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An zero correlation means there is no predictable relationship between two variables.

Select one:

True

False

Question 6

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Consumer behavior includes consumers’ emotional, mental, and behavioral responses

associated with the activities of purchase, use, and disposal of good and services.

Select one:

True

False

Question 7

Correct

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Customer perceived value is the idea that customer benefits should not only meet but

exceed expectations in unanticipated ways.

Select one:

True

False

Question 8

Correct

1 points out of 1

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Experimentation is the best method for determining causality.

Select one:

True

False

Question 9

Correct