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I. INTRODUCTION
In the book The Entrepreneur’s Manual, Richard M. White, Jr. states that business plans
are “road maps” for business creation: “You identify your origin, select a destination, and plot the
shortest distance between the two points.” This ignited the business proponents to make a business
plan; not just an ordinary business plan but a plan that mainly focuses on the easiest way to guide
their business and on the shortest route possible in order to achieve their goals.
The proponents have been involved in the field of engineering for several years already
and they decided to make their own business plan for their future business: The Blakinola Sand &
Gravel, Hardware and Construction Services. This focuses not only in supplying customers’ needs
but also to offer people jobs.
Over the past few years, the construction industry has been changing dramatically.
Specifically, construction industry has long been criticized for its poor performance with many
project failing and not meeting the client expectation. Although with the current down trend of the
construction industry, Blakinola Sand & Gravel, Hardware and Construction Services thrives to
be a high quality company that provides construction materials of all types and ensures customer
satisfaction through the services provided that will develop a long lasting trust with the customers.
The business goals are the basic purposes of building and setting up such business. Aside
from generating money for its investors; the mission of Sand & Gravel, Hardware and Construction
Services includes: to supply quality building and hardware materials, to achieve customer
satisfaction through providing services and to yield profit out of it. On the other hand, its vision is
to become the most noticeable company and to be able to construct other branches.
The company’s objectives are the following:
• To become the biggest company in this field,
• To be able to achieve the set quota,
• To serve and satisfy customers with the different services given,
• To create a cool atmosphere for the workers to work in in order to become more productive
and lastly,
• To build other branches nationwide.
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Blakinola anticipates having an increase in the total revenue by year three due to high
demand during occasions such as having a newly-wed who wants to start a new life independently.
Additional revenue growth can be attributed to the expanding commercial and residential areas
around Ilocos Sur. Moreover, promos and additional services that will be offered such as free
shipping fee and freebies potentially raise the revenue.
And lastly, with this type of business, customers are expected to come any time of the year
because this is not just a seasonal business. People tend to come to the place where they can find
quality services and quality materials. This business perhaps will start a little bit rough but, slowly
but surely, the business, together with its proponents will surely climb to the highest ranks
considering little to no competition.
II. EXECUTIVE SUMMARY
Blakinola Sand & Gravel, Hardware and Construction Services is a small construction
company formed from the mergers; Mr. Mandac, Ms. Ferido and Mr. Padre. The company is
expected to successfully operate in the Bantay area for the next three years working on both small
and large scale construction, repair, and alteration projects focusing on residential contracting.
With the business boom that is occurring in our local area and the desire to improve overall profit
margins, the company is planning to shift its target market from residential clients to the larger
commercial customers. This business plan will lay out our goals and tasks to make this transition
successful and create enough market share to succeed in this highly competitive market.
As part of its growth and altered focus, Blakinola is planning on changing its charter from
a limited liability company to a class A corporation. This will allow the company greater access to
investment funds to fuel its growth.
Blakinola offers comprehensive services designed allow the company to do whatever it
takes to finish a project. Some of these services include; design work, remodeling and alterations,
permitting, site preparation, carpentry, cement foundations, painting, and plumbing and utilities
installation. In addition, skills the company lacks can be subcontracted.
The Ilocos Sur area is booming at this moment, overall business growth during the past
seven years has averaged approximately 9.5% and is expected to continue for at least the next five
years. This makes for a very attractive market for Blakinola company. We will be concentrating
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on the customers that will provide us with the greatest margin, in other words those clients desiring
office building construction. This is the fastest growing segment of commercial clients requiring
our services. The other categories that we will serve include the restaurant segment, the special
facilities segment, and all other potential commercial clients.
Blakinola has only a small amount of debt and intends to stay that way. We expect to see
increased profits from our market shift efforts by the end of year three. For the early years, we
expect lower profits as we make inroads into this tough market. We estimate that we will be able
to reduce marginal costs and increase overall profitability by year three or year 4 as we grow and
take advantages of economies of scale.
III. BUSINESS PROPONENTS
Blakinola Sand & Gravel and Hardware & Construction Services is a partnership between
the three (3): Ms. Ferido, Mr. Padre and Mr. Mandac. This strategic plan impacts many, both
outside as well as the inside of the corporation. To varying degrees, the corporation is powered by
different organizations to ensure the quality of products and services.
1. Resource Mobilizers and Financial Backers
• Philippine National Bank (PNB)
is one of the largest banks in the Philippines and was established by the Philippine
government on July 22, 1916. With its duration in the industry together with all the problems faced,
it stood still and continue to provide service to the people. With this, it is rest assured that even
through hardships financially, the partnership will remain strong and they will be ready to back
the company up.
• The Occupational Safety and Hazard Association (OSHA)
it features an extensive section on the construction industry, detailing the various safety
regulations established to reduce the risks involved in this line of work. It is a great resource to
minimize danger and maintain a professional operation that upholds industry standards and
protocols. Additionally, by providing all the safety gears to the company’s employees, their safety
will be guaranteed.
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• EEI Corporation
is recognized as one of the leading construction companies in the Philippines, known for
the quality of its work and the excellence of its workforce. It has the broadest range of construction
and engineering services, with expertise in the construction of large-scale heavy and light
industrial projects, infrastructure, and property development projects all over the world.
2. Technology Providers and Applicators
• Hitachi Construction Machinery
is the regional machines and spare parts distribution center for Hitachi construction and
mining excavators and other product lines such as John Deere construction and forestry equipment
and Bell articulated dump trucks in the Asia Pacific region. They are a good source of high
performance machineries that will be used by the company.
• Macro Construction Equipment
it maintains a huge inventory of spare parts for various makes and models of equipment, a
testament to the reliable and efficient After-Sales program of the company. With branches
strategically located, access to spare parts has never been easier and they will be able to support
the company in case they ran out of stocks.
• CORRTECH Inc.
the core groups of CORRTECH are former technical staff and project employees of Master
Builders Technologies or MBT (Philippines) Inc. Already having a vast experience in repairing,
protecting and improving concrete using world-class MBT construction products, CORRTECH
group has been officially accredited as MBT’s approved applicator.
3. Governance and Top Management (Board of Directors)
Senior Leaders:
Engr. Kerwin Lester L. Mandac, Chief Executive Officer (CEO) and Owner
the owner and the current chief executive officer of Blakinola Company. He is equipped
with a vast knowledge regarding engineering and has a lot of significant experiences about
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managing a business. He will be the one responsible in the management of the business and in the
monitoring sales-related expenses; he will provide directions for the business and evaluate the
development and success of the business.
Ms. Leigh Ferido, Chief Marketing Officer
the present chief market officer of Blakinola Company. She was a consistent awardee as
the ‘Employee of the Month’ and has developed her skills as a marketing officer through her
relevant experiences. She manages external research in retaining the business’ customers and
obtaining new ones. She seeks and identifies business opportunities as well for the development
of the company.
Mr. Jerico Padre, Admin and Human Resource Manager
he specializes in the organization for the smooth running of different tasks of the business.
He is responsible in maintaining supplies and human resources by constantly checking the stock
supplies and evaluates workers’ performance. He improves the reputation by accepting the position
for accomplishing new requests and monitoring daily activities.
Other Managements:
Mr. Melo George, marketing strategy specialist; he will plan and develop a marketing
strategy to ensure census growth, scheduling and assisting with the company’s campaign
development.
Mrs. Kyru Seel, promotion and advertisements specialist; she will be responsible for
creating copy for brand websites and email, marketing pieces, and various social media sites.
Mr. Kevin Renz, manpower management support; he will manage the human resources in
the most efficient manner and at the same time, maintain a high level of customer satisfaction and
operational effectiveness.
The staff shall assist customers and be responsible in maintaining cleanliness and
orderliness of the interior and exterior of the company.
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4. Operating and Support Team
• Pelger Engineering and Construction Inc.
developed a comprehensive construction knowledge database to share helpful tips and
know-how with other contractors. The site features an engaging blog, a running list of the best
construction-related apps, and educational material on every subcategory of the industry, from
masonry to carpentry. With the understanding that running a company requires far more than just
technical expertise, Pelger also includes a thorough section on building people skills. This will
make the employees of the company to not only be suited with good skills and performance but
also with good manners.
• Capterra IT Industries
is a highly useful site that saves business owners valuable time and a great deal of hassle
by helping them determine which software is most suited to their company’s needs. It also
advertises high quality construction materials and that is highly effective to the improvement and
development of the company.
• PNCC Distinction
has been a reliable and international associate in the construction of roadway and industrial
infrastructure projects. Notable architectural structures and thoroughfares scattered all over the
land are evidences of the public’s confidence bestowed on PNCC’s competence and distinction in
a wide range of construction and engineering activities.
IV. THE PRIMARY TARGET AND THE MAIN VALUE PROPOSITION
Target Customers
Blakinola Sand, Gravel, Hardware and Construction Services is mainly offering house
repairs services, hardware tools, sand and gravel supplies at an affordable price. This company
provides a wide range of stout and tough sand, gravel and hardware construction services for the
clients.
In view of that, this company doesn’t just provide simple and delicate materials. It also
gives a high standard type of hardware tools, sand, gravel and services that last longer that they
expected. The clients will receive contentment for the services and the price, this company had
given to them.
The Blakinola Sand Gravel Hardware and Construction Services is in business to retail a
wide range of tools and services merchandise to the following groups of people:
Entrepreneurs. The company offers stout type of tools and services, and that is one of the
main point which entrepreneurs needs to see first before purchasing it. It is appropriate for
entrepreneurs to retail in this company, since they are businessmen and decided to build their own
shop. Then this company is right for them.
Couples. Couples nowadays, after marriage, they tend to look for houses and apartments.
But since this company offers a high quality and affordable construction services, this company
can offer the clients the house they want to build after their marriage.
Individuals. The company offer affordable and high quality hardware services, sand and
gravel, individuals who wants to live alone, who dreams to stay in a one house alone, this company
assures the client’s safety in terms of strength and durability of the building materials. This
