Connect Assignment 2 Overview
What you will do:
This assignment will ask you to complete one task related to the “Global Experience Learning Curve”
discussed in Chapter 2 (pages 25 – 32).
You will be given 4 examples of different companies’ business practices. Your task is to correctly identify
each description as an example of either “companies with no foreign marketing”, “companies with
foreign marketing”, “international marketing”, or “global marketing.”
The principles defining each of the 4 levels of global experience are discussed on pages 26 – 27 in the
textbook.
Why this is assigned:
This assignment, though short, provides an extra opportunity think about the many ways in which
companies access foreign markets.
How many points it is worth:
The total assignment is worth 5 points.
Amount of time you have to complete it:
Once you start the assignment there is no time limit, but you can only attempt this assignment once.
The assignment must be completed by the end of Module 2, at 11:00 pm Central Time.
All incomplete assignments will be automatically submitted and graded at that time.