CONFLICT AT AGS PRIVATE LIMITED
WHAT IS CONFLICT
Conflict is inevitable among humans. When two or more social entities (i.e., individuals,
groups, organizations, and nations) come in contact with one another in attaining their
objectives, their relationships may become incompatible or inconsistent. Relationships
among such entities may become inconsistent when two or more of them desire a similar
resource that is in short supply; when they have partially exclusive behavioral preferences
regarding their joint action; or when they have different attitudes, values, beliefs, and
skills. Conflict is the perception of differences of interests among people (Thompson,
1998).
THE CASE
It was a sunny Monday morning in the midst of October; Ali was on his way to the office
with numerous thoughts boggling his mind. He was thinking about several things including
the heated argument he had with his Manager (Exports Department Manager) and the
General Manager on Saturday evening when he was leaving the office. He was thinking
how to proceed with the matters from now on wards.
PROTAGONIST*ƒ*…½*ƒ‚¦S BACKGROUND
Ali was a graduate (Bachelors in Business Administration) from an eminent institute of
Islamabad. After his graduation he worked at a local construction company for 6 months as
an accounts officer and then his friend Ahmed, who was working with AGS Pvt Ltd
Islamabad, informed him about an opportunity in the exports department. Ali was in search
of such an opportunity and responded immediately. He forwarded his CV to Ahmed who
then presented it to the Human Resource Manager. It was in a matter of days that Ali was
called for an interview and after having three interviews- one with the HR Manager,
second with the Exports Department Manager and last with the GM- he was selected as a
Customer Relationship Officer in Exports Department (CRO). Ali was very excited about
his new job.
COMPANY INTRODUCTION
AGS Pvt. Ltd. (PAL) established in 1993 is one of the largest exporters of automotive
batteries from Pakistan. It is the only battery manufacturer to have been awarded the
coveted Export Merit Trophy by the Federation of Pakistan Chambers of Commerce &
Industry for the year 2004-2005.
AGS has been exporting automotive batteries manufactured under the ISO 9001:2000
Quality Management System certification. Major exports are made to countries such as:
Afghanistan, Saudi Arabia, Sudan, Iraq, India, Dubai and Kuwait. It is still expanding its
network of clientele around the globe. AGS manufactures batteries under the JIS and DIN
specifications to meet the requirements of its varied clients from different parts of the
