Company Report on
Chery Jaguar Land Rover
1. Introduction and Background
This report will focus on the Chery Jaguar Land Rover Automotive Co., Ltd.(CJLR), and
give a profile of Chery Jaguar Land Rover and providing an analysis on the operating
sector. And the business environment of the operating sector will be take into
consideration.
Chery Jaguar Land Rover Automotive Co., Ltd. is established in November 2012. It is
the first Sino-British premium automotive joint venture in China. The mission of CJLR
is to deliver cost-efficient, world-class quality on time, every time that exceeds
customer and stakeholders expectations. And its vision is building a leading premium
automotive company in China and delivering high-end customer experience.
2. Analysis
