Business Description
BUSINESS DESCRIPTION
iRobot Corp (iRobot) develops robotics and artificial intelligence technologies and applies these
technologies in producing and marketing robots. The company sells its robots to consumers through a
variety of distribution channels such as chain stores and other national retailers, and through its online
store; and to the US military and other government agencies around the world. The company operates in
the US, Asia and Europe.
The company operates through a single segment, consumer robots. iRobot’s product portfolio includes
robots for vacuuming, mopping and coding robots. It offers portfolio of solutions with proprietary
technologies for advanced concepts in cleaning, human-robot interaction, mapping and navigation, and
physical solutions, and connected homes. The company offers products that are designed to use indoor
and outdoor cleaning applications. The company offers vacuum robots under the brand Roomba. The
Roomba robots are equipped with powerful cleaning systems and intelligent sensors that clean pet hair,
crumbs, dirt, and daily dust. These robots can be operated from a remote location.
Its serves its product line through various brands including Roomba, Braava and iRobot Education iRobot
offers mopping robots under the brand Braava. The Braava robots are used for different floors and room
sizes. Its product line includes Braava m series, Braava 200 series Braava 300 series and iRobot Bundles
The company offers coding robots under the brand iRobot Education.
The coding robot provides educational insights in regard to coding. Its premium features makes learning
easy in any natural environment including home and school.
Geographically, the company operates its business across four regions including the US, EMEA, Japan
and Others. In FY2022, the US region accounted for 48.2% of the company’s total revenue, followed by
EMEA 30.1%, Japan 14.2% and the remaining 7.5% was contributed by others.