COMPANY PROFILE OF AMUL
With a yearly turnover of US$ 5.3 billion (2020-21), Gujarat Milk Advertising Organization
Ltd. (GCMMF) is India’s huge staple advertising organisation. It obtains about 24.6 million
litres of milk everday from 18000 towns milk agreeable social orders, 18 part associations
spanning 33 areas, and 3.64 million milk producers.
It is the Gujarat Dairy Cooperatives Summit Association, universally known as ‘AMUL,’
which aims to provide profitable rancher visits as well as fulfil the premium of buyers by
offering high-quality, cost-effective goods. Its success has acted as a model for the rest of the
globe, not only in India. It is a method of selective promotion. It is one of India’s largest such
organisations, with 71 Deals Offices and a vendor organisation of 10,000 vendors and 10 lakh
retailers. Milk, powdered milk, ghee, margarine, and health drinks, cheddar, Cheese pizza, ice
cream, Paneer, and chocolates, and traditional Indian delicacies are among its products.
GCMMF is India’s leading exporter of dairy products. A status of “Exchanging House” has
been agreed upon. In the United States, the Caribbean ,Australia, China ,Singapore, Japan
and Philippines many of our goods are marketed. GCMMF has earned the APEDA Grant
from the Indian Parliament for Excellence in Food Item Fares for the previous 16 years.
APEDA awarded GCMMF the “Brilliant Prize” for its outstanding fare execution and
commitment in the dairy items market in 2009-10. In the 2013-14 fiscal year, GCMMF made
significant progress in improving quality in global markets. The entry of Amul on the Global
Dairy Exchange (GDT), where the world’s top six dairy firms sell their goods, has gotten a lot
of attention. GCMMF was able to get higher pricing based on market interest by selling milk
powders on GDT, and it also reinforced Amul’s position as one of the world’s major dairy
businesses.
The well-known brand Amul is more than a product; it’s a movement.
It is the representation of a strategy’s financial possibility for farmers.
Ranchers may now dream, hope, and live with certainty
HISTORY
In the year 1945,when Bombay’s new milk scheme came up it Polson, a well-known butter
manufacturer, was granted monopoly rights. Because of that rule the Small cattle producers
were only allowed to sell milk to the Polson company at reduced prices. Local diary farmers
led by Tribundas contacted Sardar Vallabhai Patel one day, and he urged them to form a
Diary cooperative in which the farmers would share ownership, but this was denied by the
Bombay government. Farmers would not give up and went on a 15-day milk strike, during
which they stopped selling milk, resulting in the formation of the Kaira district
cooperative.Tribundas was joined by Verghese kurien this began the transformation of Amul.
Amul ice cream was first introduced in Gujarat on March 10, 1996. Amul ice creams were
introduced to Mumbai, Chennai, Delhi, Kolkata in 1997 and ultimately, all of India in 1999.
MISSION ……
Gujarat Co-operative Milk Marketing Federation aspires in satisfying the nutritional and taste
demands of the customers globally, through superiority in marketing. They are committed in
offering the products that provide best value of money with quality, safety and innovation.
VISION……
Amul’s vision is to provide more and more satisfaction to farmers, employees and
distributors and to be part of everyone’s life
