Running head: BASIC INVESTMENTS METRICS FOR THE LAY PERSON 1
Company Financial Metrics for the Lay Person Looking for Investment Opportunities
John L. Close
Course Number: EST 385
Instructor: Dr. Kasthuri Henry
Southern Illinois University Carbondale
September 11, 2015
Author Note
This paper is not intended as an all-encompassing guide for investment strategies, but
rather an initial primer for inexperience investors.
BASIC INVESTMENTS METRICS FOR THE LAY PERSON 2
Abstract
BASIC INVESTMENTS METRICS FOR THE LAY PERSON 3
In this paper I will explore different financial metrics openly available to the public with the
intent on highlighting those metrics that could provide insight about potentially good investment
