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Ng 1
Kyna Ng
MKT-200
Target Company Case Study
1. Advantages received by Target Company from its Store Brands
Since Target offers ‘value in exchange for less' and ‘innovation and design' as a retailer,
therefore, it is quite renowned for its approach to the public. Moreover, an excellent marketing
strategy is used by Target by being one of the famous in its field by integrating, launching, and
developing more than a dozen store brands as by purchasing these store brands the dollar is being
stretched by an additional amount of customers. A couple of years back, the general ‘Target'
brand was replaced by one of the famous store brand, known as "Up & Up". The increasing
