BUSMG 192
Assignment #1 Company
Background
Omni Cosplay
Name: Mattie Garcia Pace
Name and Nature of Business:
Omni Cosplay is your one stop online shop for custom-made and pre-made
costumes from popular animated TV series, movies, video games, DC and Marvel
comics, and more! Our goal is to supply the best products at our low shipping cost and
get more bang for your buck!
Main Product Ideas/Concepts:
Discover your character today at Omni Cosplay! This is a unique online store
with the aim of providing amazing cosplays for all of one’s halloween, pax panel, anime
conventions, anime expos, and festival needs.
We offer a variety of anime related items including:
● Masks
● Shoes/Boots
● Accessories
● Make-Up
● Costumes/Outfits
● Fabrics
● Contact Lenses
● Armors
● Wigs
● Silicone Molds
● Props
● Weapons
● Inflatables/Mascot
● Paint
● Customizable items
● Zentai Suits
Target Customers and Value Proposition:
We welcome and invite newcomers who are just familiarizing themselves with
cosplaying and anime all the way to the cosplaying pros! This type of industry already
attracts a great variety of consumers but our base targets are cosplayers, die hard
anime fans, video gamers, collectors, and individuals who enjoy wearing costumes as a
hobby.
The market segment characteristics are:
Geographic
● Predominantly in
North America and
Japan
Psychographic
● Anime enthusiasts
[Otaku’s]
● Into costumes and
cosplaying
● Gamers
● Hobbyist
Demographic
● Teens to late 20’s
● Students
● Lower to middle
class families
Our business would easily be marketed on websites such as Crunchyroll,
AnimeStreams Net, and Masterani.me along with maintaining social media accounts
and attending anime conventions/expos to advertise our website.
Our value proposition is that we frequently update and expand our animes
related products and characters and launch many new items for sale every season and
