Summary Article of Marketing Ethics 1
Summary Article of Marketing Ethics
Benjamin F. Anto
Delaware Technical Community College
Summary Article of Marketing Ethics 2
Outline
I. Introduction
Thesis Statement: This report is for explaining how different things affect
marketing ethics from teaching ethics, to applying it in different
situations.
II. Article I
Thesis statement for this article: “Teaching ethics to marketing and logistics
majors: A transformative learning experiment.”
A. There was a need for an experimental test conducted to see the effects (if
any) on teaching the marketing and logistics people majors vs non
business majors
B. There is also transformative learning in marketing which involves
change and moving people’s values, feelings, and behaviors.
C. As the former may pertain, groups of marketing and non business majors
were exposed to the transformative learning ethics exercise
III. Article II-
Thesis for this section: ETHICS VS. SURVIVAL: THE RELATIONSHIP
BETWEEN ADVERTISING ETHICS AND ORGANIZATIONAL
CHALLENGES
Summary Article of Marketing Ethics 3
A. Yet research affords little attention to challenges influencing ethical
awareness in advertising, such as those related to new business
B. Schauster interviewed 45 people using one-on-one talks regarding
perceptions of advertising ethics, organizational challenges, and the
relationship between the two.
C. It seems to be that ethics in advertising have to do with a company’s goal
or mission statement and what they try to do with that mission statement.
IV. Article III
Thesis statement: “A Code of Ethics for Social Marketing? Bridging Procedural
Ethics and Ethics-in–Practice”
A. The main goal is to review foundations for “procedural ethics”—formal
systems for ethical oversight—including moral and political philosophy,
existing codes of ethics, and previous proposals for codes of ethics for
social marketing.
B. The method was to have 3 different tests on how ethics affects decision
making. Developing and applying norms, developing formal , procedural
ethics (in just a way), and supporting social marketers to develop in
practice, or phronesis
C. There are different codes that companies and people live by. People have
been shaped by their thoughts and feelings for centuries.
Summary Article of Marketing Ethics 4
V. Article IV
Thesis for this section: “How marketing tactics steer patients to high-end rehabs.”
A. It’s hard to advertise for a rehab center because people don’t like to admit
that they have a problem.
B. These websites are paid by treatment centers to refer certain patients to
them — mainly, those without‐of‐network insurance benefits.” Knopf
(2017). As you can tell there is a lot of support for addiction treatment
out there
C. There seems to be a lot of good things that could happen if you were to
