Writing Assessment PAIBOC Template
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Project Title:
Case Situation:
PAIBOC Analysis
Note: Use complete sentences and proper punctuation / grammar. Do not exceed one page.
P What is your purpose or your purposes? What do you want your audience to know,
think, or do?
The purpose of this memo is to persuade my boss Rebecca Roddenberry to accept the additional
construction costs as well as increase in monthly lease. What she needs to know is this will
affect the bottom-line, it would increase revenue by making the store more appealing and
comfortable to attract more customers.
A Who is your target audience? Describe the typical person in the group. What personal
characteristics of your target audience are relevant to this message?
The target audience are all the shoppers in the mall. The personal characteristics are, they are
Information that must be included in this message is the cost of the construction and increase in
monthly lease amount, as well as the benefits of large dressing rooms.
shopping experience, making them spend more. The benefits will be the comfort of having
more room to try on clothes.
