3. What is necessary for determining a Communication Strategy?
When we talk about communication strategy, we must first understand the importance of
this, which that this ability helps to perform people both personally and professionally, and
over time this ability becomes a tool to become in leader. It is important that a leader
manages a communication strategy and creates a purpose to be clear about the information
we want to provide, since in this way we can motivate the people who listen, in addition to
being able to be influenced and convinced of the point of view of the speaker. We will
mention the elements for determining a communication strategy.
On the one hand, you must know the context in which the speech is going to take place.
This includes different aspects such as the current situation of the world, the beliefs of the
audience, the culture, etc. It is important to know the context, to know what expressions to
use or how to communicate. Also, if we want to apply a communication strategy we must be
organized and have to choose the structure of our speech. Such as, deductive
communication, inductive, chronological, etc.
A very important point of the communication strategy is the pyramid structure. This model
establishes the audience as the basis of the speech since it is they who will receive the
information. Next, there is the media or forum, which determines the way or place in which
the speech is going to take place, is related to the context already mentioned above. In the
next step, we find the message, this refers to the content of the speech and the way it is
going to be said. And finally, there is the purpose. We must define what we expect to achieve
with our speech and it has to be important enough in order to be relevant to the public.
Last but not least, for the use of the communication strategy is that the audience must be
taken into account, you must know the characteristics of the people who will listen to the
information we have for them, know their needs, interests or motivations. Since there are
different segments that can be given a speech, it means that if you are going to give a
speech to children on a specific topic, you cannot use the same expressions with which a
speech would be given to adults. In addition, it should be considered that the analysis of the