979698810
Comms Society & Culture
April 18, 2021
Please define
1. Semiotics- the study of signs. The ways in which we make sense of the world around us.
Ability to infer means.
2. Connote or connotation- signifier or reference to signified meaning. (objective) you can
insert your understanding or opinion about the quality of the said apple product. It can also
be the implied meaning of the signifier based on experiences with the sign.
3. Denote or denotation- literal meaning of semiotic. (face value) the video uses the apple logo.
