Big Pine College
Comprehensive Enrollment Plan
Group C: Alex Kuhfahl, Christina McCaslin, Taylor Pearson
Given the task of coming up with a recruitment package that will increase student
enrollment here at Big Pine College, we as a management team conducted research on what
students really want from a college. Contrary to common belief, academic rankings are no
longer the most important factor in in&uencing a student’s choice. The decision on which
college incoming freshmen will choose has become much more complex. Now, this important
decision encompasses more than just education; it’s about the whole college experience.
Students feel colleges can o,er them unique opportunities that sway them one way or another.
What we took away from the research is that there are three key areas that students look for
when choosing the college they will a/end: financial assistance packages, social opportunities,
and excellent facilities. We’ve put together a well-rounded package, towards which the money
