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Memorandum
To:Zong Qinghou, Wahaha Group General Manager
From: Lauren Howe
Date: November 8, 2018
Subject: Wahaha Group Market Strategies
Throughout this memorandum, I will explain the analysis I have researched in regards to Wahaha
Group, China’s largest soft drink producer, and how they should respond to their competitors,
while increasing their market share at the same time. Wahaha Group was founded in 1987 while
at first it only sold bottled soda water, ice cream and stationary to young children. Now they focus
on producing packaged water, milk drinks, mixed congee, carbonated drinks, tea and juice type
drinks. In the first half of 2002, Wahaha achieved an impressive 18 percent of the carbonated
drinks market.
Company Products:
The brand Wahaha means “to make children happy.” So starting off, their company wanted to
focus on children as their audience. The product that resulted was Wahaha Milk, specifically
produced with nutrients such as vitamins A and D. Eventually, sodas and carbonated drinks were
Wahaha’s main focus to sell to their customers. They also knew other companies, such as Coca-
Cola and Pepsi sold the same products.
