Running head: COKE ANALYSIS
Introduction
The purpose of this analysis is to identify the financial performance of The Coca-Cola
Company from 2001 to 2003 using common-size statements as well as ratios calculation and
interpretation. Financial ratios offer business owners and executives a measurement to evaluate
their progress against fixed internal goals, a sector of competition, or the overall industry. These
ratios are also a precursor to recognize early trends. Externally of a firm, the ratios are used by
bankers, investors, and business analysts to evaluate a company’s financial strength.
Analysis
Common-Size Statements
A helpful starting point for a financial analysis is a set of common-size financial
statements. A common-size income statement (Table 1) expresses all income statement items as
a percentage of sales, whereas a common-size balance sheet (Table 2) expresses all balance sheet
items as a percentage of total assets. These statements allow us to develop a preliminary
understanding of trends in revenue mix, cost structure, and asset holdings, along with how a
business is funded (Kieso, Weygandt, and Warfield, 2013).
Table 1.
Common-Size Income Statement