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Background.
We all know Coca cola is a well known beverage in our daily world. There are several other beverages
that come under the same flavor and also come under same company. Coca cola is the number one non
alcoholic beverage company in the world and also has more than 500 beverages under it. Minute maid,
powerade, honest tea, etc are few of them.
Situation Analysis
• The Environment
1. What is the state of the economy?
Coca cola’s business runs in more than 200 countries. The number of plants it has all over the world is
higher than 900. According to the coca cola annual report, the net revenue of the company has been
decreasing because of the refranchising. However, the cashflow has not gone down, thanks to the reduction
in its sugar content.
2. What are the current trends in cultural and social values?
Coca cola is trying to be in the social as active as possible. The rise in its followers in social media says
that. The cultural values of coca cola will never be challenging as they have set up campaigns to understand
and produce based on the culture. The branding and type of drinks change according to the country or
region.
3. What are the current political values and trends?
According to their political engagement policy (company, 2018)coca cola has a Political action committee
makes the political contributions to the federal and state candidates for offices. Chief public affairs officer
will take care of these operations. The coca cola PAC MATCH program which earner $209k in the year
2018 will donate the funds.
4. Is there any pending federal, state, or local legislation that could alter the environment?
Coca cola has been facing several law suits since 19th century. The company has faced lot of criticism
over its usage of caffeine and sugar. Company has tried to alter its products to reach those measures and
match the health requirements over and over again.
5. Any threats to the environment, and therefore the firm?
