Jonathan Molina
Professor Compo
Composition 2
29 March 2015
Coca Cola’s Spreading of Happiness
Can you imagine a world without the use of advertisements or any form of
persuasion of the general public? We would probably have hours of our lives back, but
we wouldn’t know what half of the products at any store is. Today, We live in a world
with a constant bombardment of advertisements, and commercials that may influence us
whether we know it or not. The influences of commercials can go hand-in-hand with the
decisions we make in our everyday lives, choices, and decisions. The influence of
advertisements can impact our lives in the hugest or minimal of ways, from choosing the
right home, to what kinds of toilet paper you decide buy to keep at home. Through the
use of proper and attractive advertisements, it could make the difference between
choosing one product from another one. As seen in “Coca–Cola’s Happiness Machine”
commercial, the final product they are advertising is Coca-Cola’s beverage drink, but the
message is a lot more meaningful than that. Within the commercial customers approach
a regular Coca-Cola vending machine, but are giving more than what they expected.
Examples, more than one coke, a pizza box, or even a six foot sub; these acts of kindness
and benevolence help influence others to be in a jollier mood, and help viewers
remember the message given across the commercial itself. This is a convincing marketing
method; the use of pathos to attract and appeal to the viewer’s emotions. This method of
Molina 1
marketing is a strong one, because it involves the viewer more than just by what meets
their eyes.
As an individual the advertisement speaks to me vividly in numerous ways. The
number one way that this advertisement Coca Cola is trying to display is the importance
of spreading happiness, and how easy it can be. In fact, Coca Cola has a whole campaign
aimed at the spreading of happiness worldwide, and “changing the world, one smile at a
time.” As a viewer of this advertisement, I think that the setting and people itself provide
more details than what pokes the surface. In the beginning of the commercial, it clearly
states the setting of the vending machine, in the middle of a college campus. The fact that
they are attempting to “spread happiness” into a college campus is very relatable to many
individuals because many people do go to school, and for those that do; they know how
Molina 2
