Strategy Analysis
The international strategy of Coca-Cola’s company is to plan for the whole business that
sets out how the Coca-Cola’s company will use its major resources. For the Coca-Cola’s
company to deliver its plans, the strategy and the structure must be woven together
seamlessly. In order to maintain its position in the market worldwide to make it become
largest beverage company continuously, the Coca-Cola’s company has established six
strategic priorities and it has built these into every aspect of its business successfully. The
first strategy is accelerating the growth of carbonated soft drinks and this is successfully
led by Coca-Cola brand. The second strategy is increasing the types of products to achieve
different needs and wants of the customers. For example are bottled water, tea, coffee,
juices and energy drinks. The third strategy is delivering the grow system profitability &
capability together with the bottlers. The fourth strategy is to serve customer in creative
way so that Coca-Cola’s company can set up their business in everywhere. The fifth
strategy is making the investment in clever way for achieving the market growth. The sixth
strategy is driving efficiency & cost effectiveness by using technology and large scale
production to control costs enabling our people to achieve extraordinary results.
Beside this, the organizations structures need to be designed to meet aims of the
Coca-Cola’s company. They involve combining flexibility of decision making and the
sharing of best ideas across the Coca-Cola’s company with appropriate levels of
management and control from the centre. The reason of Coca-Cola emphasis on these
