Coach Inc. Case Study 1
Coach Inc. Case Study
Qiong Wu
Johnson & Wales University
Graduate School
Gary G Gray, Ph.D.
MGMT 6800 Business Policy and Strategy
JUN 17th 2014
Coach Inc. Case Study 1
Coach, Inc. is a designer, producer, and marketer of a prestige line of handbags,
briefcases, luggage, and accessories. The company made its reputation selling sturdy leather
purses in unchanging, traditional, classic styles. In addition to its main product line, the
company offers Coach watches, footwear, and home and office furniture through agreements
with licensing partners, that strategy created the “accessible” luxury market in ladies
handbags made it among the best-known luxury brands in the United States and has a
growing reputation overseas.
Coach established in 1941 by Miles Cahn and was family owned and operated until
1985, when Sara Lee Corporation purchased the firm. Coach remained a subsidiary of Sara
Lee until 2001, when the firm regained its independence via a spinoff. In the late 1990s,
