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I. Industry analysis
1. Seafood processing and exporting industry
1.1 Bargaining power of suppliers
In processed aquatic products for export, raw material costs account for 20-30% of the cost of
the product. Therefore, the pressure from the input supplier is moderate for the seafood
processing and exporting enterprises. In spite of the fact that the raw material area is
concentrated, the link between the farmers is very low. This causes the price of aquaculture is
unstable and most of businesses are price pressure. However, due to the shortage of raw
materials, farming households have been pressured to increase raw material prices when
enterprises immediately need materials to meet the demand from customers.
Hence, it can be concluded that the bargaining power of suppliers in Vietnamese seafood
processing and exporting is moderate.
1.2 Bargaining power of buyers
Looking at the downward trend of export of pangasius, shrimp, it can partly show the power of
buyers. EU, USA, and Japan are the key markets, accounting for the majority of export share of
Vietnam seafood enterprises. The fact that these three fastidious markets account for a high share
of the export structure makes Vietnamese firms highly dependent on import policies in these
markets. Vietnamese enterprises always have to adjust the process of raising and processing
products to keep up with the standards of products imported by the importing countries.
It can be concluded that the bargaining of buyers is high.
1.3 Threat of substitute products (moderate)
1.4 Threat of new entrants
Analyzing new competitors is critical to every firm because they can threaten the market share of
the firm by providing additional production capacity. In terms of absolute cost advantages, with
the seafood processing and exporting industry, the investment for standard machines and
processing lines is quite high. However, if they do not continue trading seafood, these devices
cannot be used in any other business. In addition, costs such as bank interest rates, taxes, and
salaries increase.
Regarding economies of scale, most of the companies in the industry, especially large ones, have
a stable or stable market share. These large companies have the advantage over the market share,