Kristen Curley, Ben Driscoll, and Camden Carrier
BUS 360: Marketing Strategy, Section 0001
Professor Patricia Griffin
Sunday, March 22, 2020
Clean Edge Razor
Differentiation & Positioning
1. What changes are occurring in the NDR market?
●There has been significant growth, 5% every year from 2007-2010
●The sales have increased from 178 million in 2005 to 218 million in 2010
●Shelf space has increased substantially
●Multiple new product innovations
●The super premium market grew the most in the past decade
●22 new stock keeping units being introduced between 2008 to 2009
2. Assess Paramount’s competitive position
3 main competitors are Prince, Benel & Klein, and New Entrants (Simpson + Radiance).
