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Abstract
This Commercial is about Chrysler and how they have revamped their selves. Chrysler is
back from bankruptcy and have changed the cars and they want American Business. The
commercial have branding associates to help pursuad Americans to buying their cars. It is
informing of what America has gone through and how we can help rebuild our country. It
gives a sense of pride to be an American and to have American built cars.
The nature of the product is a car and the brand name is Chrysler. Their wants are satisfied
because, by purchasing the car they will have a sense of ownership. Also, having pride in
something that is reliable. Their need buy purchasing the car is they will have
transportation. Transportation is needed in case of emergencies, jobs, and to get food.
The product is a specialty good because, to be able to purchase one you have to put forth a
special effort. Those special efforts either require you to be wealthy or have a good job. If
you are not wealthy having a good job is required to be able to purchase a car. You must
meet a certain requirement to be able to purchase and drive off with a car. Some of those
special requirements are having good credit, reliable and median income, driver’s license,
and insurance. This product is something not everybody can afford or able to purchase.
The target market for this product is people who know how to drive and need
transportation. Also, for Americans who has lost hope in Chrysler and to see that they have
