Ch 10
A technological innovation that improves the performance and speed of a computer’s operating
system would be considered a(n) ______ innovation.
Product
Researchers working on hydrogen fuel cells hope that this could be a(n) ______ innovation, leading
to a clean, renewable energy source, and reducing dependence on depleting fossil fuels with their
adverse impact on the global environment.
Radical
Which of the following sequences best describes how a manager can foster innovation in an
organization?
recognize problems, gain allies, overcome resistance, execute well
Which of the following is not a way to encourage innovation?
withholding raises and promotions when innovation attempts don’t work out
The creation of products, services, or technologies that modify those that already exist is called
______ innovation.
Incremental
Four steps to making innovation happen within an organization include all of the
following except ____.
punish failures
Personal Care Products recently introduced a new acai berry shampoo. Rinn, director of new
product development, has just reviewed the dismal results. As it appears that his team adequately
researched the product’s acceptance by consumers prior to its introduction, he is confused by the
outcome. But to keep his team open to innovation, Rinn should __________.
acknowledge the team for their effort
A managerial innovation that improves the efficiency of a company’s cross-functional teams would
be considered a ______ innovation.
Process
A(n) ______ innovation is a change in the way a product or service is conceived, manufactured, or
disseminated.
Process
The management department at a local university began posting all assignments and other class
materials to a course management website instead of creating a packet for students to purchase
each term. This is a ______ innovation.
Process