u01d2 – Choosing to Breakaway
I think Samsung appliances, particularly refrigerators and laundry, have the potential to
become a breakout brand. Samsung is known for electronics. However, they have been
number one in refrigeration for the past twelve years except for one time. They were
number two behind SubZero. SubZero is a considerably more expensive brand than
Samsung. Their washers and dryers are also consistently top rated. Both refrigeration and
laundry units are well designed, look good, and use Samsung electronics to operate.
I also think that General Mill’s Fiber One snack cakes have the potential to become a
breakaway brand. These snacks come in several flavors: chocolate fudge brownies, lemon
squares, and cinnamon squares. They are tasty, and provide 20 percent of our daily fiber
requirement. Each snack cake is 90 calories with only 3 grams of fat. They present a good
alternative for a busy adult who is trying to eat healthier.