3
also develop under rivalling competitions as evidenced by professional boxing. It is important to
understand how this level of power has been attained by FIFA.
The pioneers of FIFA sought to have the sport as a global regulator and planner of World
Cup. However, according to Eisenberg (2006), the regime of this sports body has benefited from
wider socio-economic patterns. The power of FIFA largely rests on the popularity of football
across the globe. The body has 209 member football associations. The World Cup on the hand is
watched by millions. The development of modern sports is a representation of a by-product of
social and economic modernisation sparking more interest and improved opportunities for the
purposes of recreation and entertainment. Over the recent past, major football actors developed
new markets. According to Giulianotti and Robertson (2004), the popularity of football emanates
from a symbiotic relationship that exists with modern media sectors. Through global diffusion,
there has been the establishment of national football industries where a large portion of the
electorate is considered the stakeholders. However, the global sport has been politicized.
To this effect, it is important to note that the ability of FIFA to monopolize governance and the
strength of regulation, thus confronting national governments also emanates from the
politicisation of global sports which increased since the Second World War (Tomlinson, 2000).
Sport and football, in particular, is vulnerable to politicisation. This is attributed to the fact that it
can be an epitome of cohesion and alienation (Giulianotti & Robertson, 2004). Therefore, the
international sport became a cold war arena following the decision by the Soviet government to
take part in the Olympics held n 1952 with an aim of conveying the message of around the
dominance of communism (Allison & Monnington 2002). In addition, taking part in global
competitions was almost the same as being considered a sovereign state. On the same note, East
Germany promoted diplomacy through its athletes. China, on the other hand, perceived