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Webber International University
CHIPOTLE MEXICAN GRILL, INC.—2018
Policy & Strategy
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Proposed vision
Chipotle’s newly proposed vision is to “Prepare natural and organic foods, in a safe and
sanitary environment.”
Proposed mission statement
Chipotle’s newly proposed mission statement is to “Enhance customers everyday dining
experience through healthy quality food.”
External audit
As stated in the case, Mexican style foods have “overtaken pizza as the second-most-
common type of fast food behind burgers in the United States and several recent studies have
revealed that over 70 percent of Americans eat Mexican food or use Mexican food ingredients in
