CHINA BATTERY SOLUTIONS 1
China Battery Solutions
CHINA BATTERY SOLUTIONS 2
China Battery Solutions
EXECUTIVE SUMMARY
China Battery Solutions was founded in 1988, in Shanghai, China. This company is the
best known for dealing with lithium batteries and lithium rechargeable batteries. In a world that
is continually advancing at an extraordinary pace, we believe that it is essential for us to build up
the tempo of business leadership and deliver new products in an appropriate manner.
Consequently, China Battery Solutions can persist to increase its business sustainably and impact
society and background through its business. China Battery Solutions will persist to oppose
more than ever and will try for not only business development and progression in sales and
revenue, but also creation of social importance, which is our goal. Concurrently, we will
distinguish the true value of our lithium batteries and lithium rechargeable batteries. (Furukawa
Battery Report, 2017) Business again and will make full efforts to unfailingly realize our new
mission: “Our goal is to revolutionize the industry by developing the quality and standards of
superior and excellent lithium battery products.”
SITUATION ANALYSIS
The key focus of China Battery Solutions is business rates and return on investment. We
are conducting ongoing market research to achieve our target of increasing our percentage of
overseas sales to 50%. With demand for lithium batteries and lithium rechargeable batteries on
the rise in countries such as the U.S and India, we are in development to increase the yearly
fabrication volume at our plant in Shanghai to 3.5 million units by the end of the next fiscal year.
That will be more than 30% higher than fabrication levels in 2016. (Furukawa Battery Report,
2017) Given the increasingly urgent need to procure batteries for large equipment, we are also
CHINA BATTERY SOLUTIONS 3
thinking about rolling out operations to new facilities, including the possibility of licensing
technology to local manufacturers in India and other countries. With improvements in
infrastructure development in Southeast Asia meanwhile, we believe that there are further
business opportunities out there regarding industrial batteries. This is an area we intend to
actively expand into in the future. (Anba and Khilkhanova, 2003)
Many businesses cannot quantify business impact, ultimate maximum return on
investment, and the behavior change. In addition to this, challenge of creating a maximum return
on investment for leadership program and the results become even more elusive. The company
is, therefore, determined to achieve this by increasing the capability of leadership. By, training
its leaders with the skills and knowledge to truly involve all employees, China Battery Solutions
will realize its talent strategy. The Leadership program launched by the China Battery Solutions
can target specific leadership tasks and competences, while remaining flexible enough to
translate across the enough the diverse leadership population. Therefore, it provides a setting
through which leaders can access or rather generate candid reports for diagnosing and generation
of unique action plans.
CORPORATE & SWOT ANALYSIS
(Anba and Khilkhanova, 2003).
Strengths
• Twelfth largest consumer battery manufacturer internationally.
• Company in business for more than 30 years.
• Recent acquisitions have given China Battery Solutions access to international
markets.
CHINA BATTERY SOLUTIONS 4
• Globally they have 10% market share and 15% market share in Canada.
• A recent extended brand portfolio offered China Battery Solutions access to
retailers such as Lowes and Walmart where shelf placement had not
previously been available to them.
• Manufactures batteries with the same excellence as the Duracell and Energizer.
• Name recognition in the rechargeable battery industry.
Weaknesses
• China Battery Solutions paid similar amounts to manufacture their batteries as
the leading companies.
