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Chick-fil-A is the number 2 market share older in the chicken industry. S. Truett Cathy has built his
private company around his family. As seen above in the company’s breakdown of senior leaders. Chick-
fil-A’s success and failures are a family matter. The company is now being passed to the 3rd generation
of Cathy’s family. Chick-fil-A has increased their market sales for 45 consecutive years cumulating in a
14% increase in 2012 with a 4.6 billion USD annual sales year-end total. Chick-fil-A is a private company
and is not publicly traded on the NASDAQ stock exchange. Chick-fil-A began offering franchises in 1986.
Chick-fil-a requires approximately a 5,000 USD investment to operate a franchise. The types of locations
involved with the Chick-fil-A organization are Mall/In-line restaurants which are stand-alone restaurants,
drive thru only outlets, Dwarf House, Truett’s Grill and satellite restaurants.
Chick-fil-A offers a variety of products, but their main ingredient is chicken. The products include several
styles of chicken sandwiches, wraps and salads, fires, a breakfast menus and a variety of soft drinks. The
mainstay and image of the company is the classic chicken sandwich. With the revolutionary invention of
this sandwich Chick-fil-A propelled itself in the restaurant market. Although consumer tastes and trends
change the chicken sandwich offered at Chick-fil-A has become an image of the organization such as the
Big Mac or the Whopper offered at McDonalds and Burger King respectively. The prices of Chick-fil-A
main course sandwiches range from approximately 2 to 5 USD. Chick-fil-A has followed current trends of
consumers wanting a more healthy diet. Chick-fil-A has always wanted to separate its self from the
image of a fast-food restaurant and has begun to introduce salads and fruit options in their menus. Chick
fil-A’s prices are comparatively similar to the larger fast-food and restaurant chains. One major strength
