Sofia Yon
Marketing II
Lisa Lawrence
ASSIGNMENT II
February 2, 2021
W040488
1. When faced with the need to increase prices for my coffee shop, I would
take the following three alternatives of price-increasing strategies.
As a first step, I would make sure that when my prices are going up, I
will be able to plan ahead. As a coffee shop owner, you have to
make sure that you know how constant the change of prices
happens in the market. With this strategy, I will be able to consider
my current costs and any cost increases that will likely happen in the
next year ahead.
A second alternative that I´d be taking, is offering discounts or some
type of “special”. With this strategy, I will be able to offer different
