Chapter 6 CONTEMPORARY PROJECT

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CONTEMPORARYPROJECTMANAGEMENT,4E

TimothyJ.Kloppenborg

VittalAnantatmula

KathrynN.Wells

StakeholderAnalysisandCommunicationPlanning

Chapter6

Chapter6CoreObjectives:

•List,describe,&prioritizeprojectstakeholders

•Describeeachsectionofaprojectcommunicationplan

•Buildacommunicationmatrix

•Developstrategiesforstakeholdermanagement

Chapter6BehavioralObjectives:

•Tellhowtobuildprojectrelationships&whytheyareimportantforcommunication

•Developaprojectcommunicationsmanagementplan

•Plan,conduct,&improveprojectmeetings

TheOrganizationalZoo

“Theuseofcreativetoolssuchas

metaphorandreflective

conversationsisbecomingmore

commonandmakesasignificant

contributiontosuccess…”

www.organizationalzoo.com/profiler

ImageartistJohnSzabo

IdentifyStakeholders

After charter is accepted, a good place to start detailed planning is with

understanding who the stakeholders are and how to communicate with them

PM’s Stakeholder Responsibilities include:

• Understanding the stakeholders

• Building relationships with stakeholders

• Developing a communications plan for dealing with stakeholders

IdentifyStakeholders

• Multiple users with different—sometimes conflicting—requirements

• May not know what they want

• May not be the actual user

• Unreasonable requests