QU E S T I O N 1
1. Southwestern Company recruits and trains college students to sell educational reference books,
software, and children’s books door-to-door. This form of non-store retailing is called:
a
.
direct retailing
b
.
electronic retailing
c
.
automatic vending
d
.
personal marketing
e
.
direct marketing
1 points
QU E S T I O N 2
1. _____ carry a limited line of high-turnover, high-priced goods and resemble miniature
supermarkets. These self-service stores are typically located near residential areas and are open long
hours, seven days a week.
a
.
Factory outlets
b
.
Wholesale stores
c
.
Convenience stores
d
.
Specialty stores
e
.
General stores
1 points
QU E S T I O N 3
1. Horizontal channel conflict occurs most often when manufacturers practice:
a
.
direct distribution
b
.
trade loading
c
.
dual or multiple distribution
d
.
channel distribution
e
.
promotional pricing
1 points
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QU E S T I O N 4
1. There are several types of retail stores, each offering a different product assortment, service level,
and price level, according to the shopping preferences of its customers. Name eight types of retailers. For
each type, indicate the level of service, product assortment, and level of price.
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1 points
QU E S T I O N 5
1. A common practice among most retailers that seeks to broaden customers’ original purchases with
related items is called:
a
.
trading up.
b
.
comprehensive selling.
c
.
suggestion selling.
d
.
interactive selling.
e
.
bait and switch.
1 points
QU E S T I O N 6
1. The major characteristic that is used to differentiate among types of intermediaries is whether
.
.