1. List and briefly describe the five major traditional forms of direct marketing discussed in
chapter 14, and provide an example for each form.
Direct-mail marketing: The form of marketing that gets physically delivered to your
mailbox. An example of this is the little postcards some brands send out with discount
codes to use online or in store.
Catalog Marketing: This form of marketing involves a magazine or website that displays
many different products to buyers. Catalogs are usually eye catching and contain a lot of
interesting products that interest consumers. One of my favorite examples of this would
be the Toys R Us catalog that used to be sent to our house during the holiday season. It
was pretty much a big book of toys for a child to beg their parents for.
Telemarketing: This form of marketing is most people’s least favorite. This is when you
receive phone calls from companies trying to advertise their products or services.An
example of this is the presidential candidate phone calls I receive too often that are
advertising to get votes for a specific candidate.
Direct-Response Television Marketing: This form of marketing is the advertisements we
see on televisions. These ads usually prompt for you to call a certain number
immediately to get the best deal on the product they are selling. An example of this that
sticks in my brain is a very strong tape that can hold about anything. They use a man
with a strong voice to get the point across and tell you if you call now you will get a
special deal.
Kiosk Marketing: This form of marketing is seen in public places where there is a lot of
foot traffic usually like malls or airports. Brands use small kiosks in these places,
sometimes with people there to talk, but nowadays mostly digital kiosks that act as
advertisements and sellers. For example, at my local mall there is a kiosk for the face
wash Pro-Activ and the kiosk is actually a vending machine.