When investing excess cash for short periods of time, companies invest
in low-risk, highly liquid securities—most often short-term government
securities. It is generally not wise to invest short–term excess cash in
ordinary shares because share investments can experience rapid price
changes. If you did invest your short–term excess cash in shares and the
price of the shares declined signifi cantly just before you needed cash
again, you would be forced to sell your investment at a loss.
A second reason some companies purchase investments is to generate
earnings from investment income. For example, banks make most of
their earnings by lending money, but they also generate earnings by
investing primarily in debt securities. Conversely, mutual share funds
invest primarily in share securities in order to benefi t from share-price
appreciation and dividend revenue.
Third, companies also invest for strategic reasons. A company can
exercise some infl uence over a customer or supplier by purchasing a
signifi cant, but not controlling, interest in that company. Or, a company
may purchase a non-c ontrolling interest in another company in a related
industry in which it wishes to establish a presence. A company may also
choose to purchase a controlling interest in another company. For
example, Kraft (USA) purchased Cadbury (GBR) to expand its presence in
the food industry. In summary,