ETHICS AND ITS
CONCEPTUALIZATION
IN LIFE
1
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BUSINESS ETHICS (SECOND EDITION)
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At the end of this chapter, you should be able to:
Define and differentiate between ethics and morality
Describe how ethics is developed in an individual
List and explain the various factors that influence ethical values of
an individual
Compare and contrast ethics and legality
Compare and contrast Western and Eastern perspectives on ethics
critically
Relate the role of religion as a key contributing factor in shaping
ethical values in individuals
Identify universally accepted moral values
Recognize ethics and its importance in the global business world
Learning Outcomes
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BUSINESS ETHICS (SECOND EDITION)
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Ethics as a concept is different from morality.
Ethics is important in life, what more in business.
We can compare and contrast the concept of ethics from
Western and Eastern perspectives, and discuss the role of
religion in shaping one’s values.
We often reflect and ask ourselves some basic questions:
How should I lead my life?
What type of person should I strive to be?
What values are critical for me to lead a rewarding life?
What standards or principles should I follow to conduct my life?
Introduction
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BUSINESS ETHICS (SECOND EDITION)
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Our self-reflection and conscience in addressing these
personal issues immerses us in the study of right and wrong
or moral reasoning. Moral reasoning leads us to the study of
morality, i.e. ethics.
Introduction (cont.)
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Ethics can be described as a set of ‘principles that contains
behavioural codes to determine what is right or wrong’
(Khalidah et al., 2012).
‘The term ethics is derived from the Greek word, ethos,
which means character, spirit and attitudes of a group of
people or culture’ (Rahman, 2003).
Ethics outlines the moral duty and obligations that any
human being should practise.
‘The values an individual uses to interpret whether any
particular action or behaviour is considered acceptable and
appropriate’ (Stanwick and Stanwick, 2009).
Ethics in Definition
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Velasquez (2012) and Nickels (2008) regard ethics as a
‘discipline that examines one’s moral behaviour or the moral
standards of asociety’.
According to Abdullah and Zainol Abidin (2011), ethics
concerns itself with what is good or right in human
interaction’.It revolves around three central concepts: ‘self’,
‘good’ and ‘other’.
Ethics is also defined as ‘a critical analysis of human acts to
determine their rightness or wrongness in terms of two major
criteriatruth and justice’ (Mauro et al., 1999).
Ethics in Definition (cont.)
The study of ethics is normative.
However, different approaches are adopted from social
science fields such as anthropology, sociology and
psychology (Velasquez, 2012).
Although ethics is a normative endeavour as approached by
Normative versus Descriptive
Ethics