Running head: CHANGE MANAGEMENT PLAN
Change Management Plan Paper
University of Phoenix
Change Management Plan Paper
CrysTel is a telecommunications planning to implement a range of emerging
telecommunications technologies in a bid to increase the products offering in the market.
As an agile organization that keeps up with the volatile demands of the market, CrysTel is
likely to change its products portfolio or offer new products on a regular basis. This may
impact the entire organization.
CrysTel realizes that Companies that achieve long term success are those that are able to
develop and maintain competitive advantage. The challenge is that todays competitive
advantage becomes tomorrows minimum level of acceptable performance. Unique
products, decreased time to market, high quality, and excellent customer service each, at
various times, provided competitive advantage and competitors quickly replicated each.
To secure these advantages CrysTel must implement major changes to its departments.
This paper will discuss how CrysTel could lead a successful change.
Implications of Organizational Change
Constant change is inevitable in the telecommunications business it is considered one of
the most important keys in a successful organization. CrysTel main goal is to increase the
products offering in the market by implementing a range of emerging telecommunications
technologies. To determent the impact of this change on the organization we must evaluate
and analyze the different departments in the company and whether they are ready to adopt
this constant change.
CrysTel Departments:
Technology development: this department develops the technology required for CrysTel
products.
Technology operations: this department delivers, maintain, and manages the network,
coordinating closely with teams from across the business to deliver on time service.
Human Resources: The HR department focuses on identifying skill gap and creating
proactive learning initiatives to close them generating future business leaders through
successive planning and developing performance management system to harness the true
potential of workforce
Marketing: The marketing team communicates new technology to the customers. This
department works with the technology development, technology operations and sales
departments.
sales and delivery: The sales and delivery team looks after sales tracking of CrysTel
products, distribution channels for wholesale and retail selling and products inventory.
In order to achieve the company goals CrysTel has to align all these departments to
function efficiently in order to manage this constant change.
While in most organizations the marketing and sales and delivery departments go
hand-in-hand to serve the overall goal of the organization. At CrysTel each department is
working separately resulting a lack of communication which is developing incompatible
goals and measures.
To change this attitude and fix these issues CrysTel has to manage the human aspects
