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Running head: CHANGE MANAGEMENT PLAN
Change Management Plan
Kenneth R. Woods
University of Phoenix
Introduction
CrysTel is a Telecommunication company that faces many challenges relating to managing
change within its organization. The forces that prompt the change CrysTel are both
external and internal. External forces for change come from the rapid advancement in
technology in the telecommunication industry, which dictates to CrysTel the direction and
to and need for change in order to stay competitive and profitable. The internal forces for
change start with the management and employees within the CrysTel organization.
Major implications of the change at CrysTel will be addressed with an appropriate change
model plan developed for human variables and potential resistance to change. The plan
will include strategies for managing possible resistance to change. The selection of an
appropriate leadership style will also be addressed for successfully implementing the
change at CrysTel. The management styles of Morgan Trevannon, Chief Executive Officer,
and Mary Jo Moran, vice president of human resources will be part of the plan that
addresses the change at CrysTel.
Major Implications
Major implications of the change at CrysTel include influence from the external force of
rapid and frequent advances in the telecommunication industry. "External forces for
change originate outside the organization. Because these forces have global effects, they
may cause an organization to question the essence of what business it is in and the process
by which products and services are produced," (Kinicki & Kreitner, 2004, p. 4). The
internal forces from inside the CrysTel organization appear to be the leading drive for the
