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Change Management of Synergetic Solutions Inc.
Nowadays, business world change is an inevitable quality. It is necessary for all
management of the companies to prepare for all upcoming technological advances,
personnel and organizational changes. In order to minimize the impact of change, every
employees need to brainstorm about what will be done tomorrow and the day after that.
Therefore, this assignment was made by using three main change management theories
which are Theory of Lewin, Theory of Catastrophe, and Theory of Herzberg.
There are many different forces that the organization faced from the change. Awareness of
forces can assist managers to determine when an organization change should be
implemented.
Internal Driver to Change
1. Stimulating the innovation. Synergetic Solution Inc. can lead to radical changes at the
productivity--the combination of product, market and technology. Such innovations can
provide the entry into new markets.
2. A sense of responsibility. Unusual or high-level of absenteeism and turnover represent
forces for change (Kanter, 1991). Synergetic Solution Inc. must take the issues or working
towards sustainable development into account since it can provide a strong incentive for
implementation.
3. Cost Reduction/Profit Maximization. The strategy to minimize raw material
consumption and energy usage in production and distribution should be applied to
decrease costs.
External Drivers to Change
1. Synergetic Solution Inc. needs to improve product quality in terms of functionality,
reliability, durability and repair-ability to address consumer concerns and enhance sales.
2. Need to improve skills level, knowledge level and competencies of employees by hiring
specialists and training program.
3. Market Forces
-Market demand - Maximizing the market demand and customer needs.
-Competition
