• Case Study Ch. 16: Mall of America- America’s Biggest Mall Knows the Secret to Retailing Success- Questions
1. It has been so successful because of all the different experiences they have for people within the mall. People can shop,
exercise, have fun, socialize, etc. Through many different attractions, it can pull indifferent types of people.
2. The concept of a huge mall was the result of several trends. First, covered shopping center began to replace downtown
main-street shopping areas in the United States. Second, retail developer’s observed that casinos were adding non-gambling
activities to attract entire families
3. People buy things very differently today so they are focusing on the guest experience to provide things that people cannot
get anywhere else. Online retail is growing and companies like amazon give the shopper the opportunity to get everything
they want without having to leave their house and go to the typical brick and mortar store. There’s now huge competition as
malls all over the nation are not performing as well because many have bypassed the typical buyer-seller relationship for the
online version.
4. Mall of America has experiences like Nickelodeon World, a Sea world Attraction, and many more attractions, including
getting celebrity appearances there. They hope these experiences will drive people into their malls and into the stores as
well. They also plan to expand their mall adding more stores and a hotel attached to the mall. It seems they are hoping that
this will grow their tourist visitor’s as there will be lodging there as well. They strive t be a one stop for all retail needs,
offering entertainment, food and even a night’s rest while people visit their stores.
Case Study Ch. 18: Google Inc. – The Right Ads at the Right Time- Questions
1. Google gives items that are basically essential to the client by zeroing in on their necessities and the principle interests. It
likewise continues improving the internet searcher expecting to make it an “awesome” that it would give the customer
precisely what they need. It has likewise built up a calculation that can assess the connection structures of the web and
