John Weaver
MKT-220-03IN
3/23/2018
Chapter 11 Assignment
Answer the questions below. Please give complete and well-thought-out answers. One-
word responses will not receive credit. This assignment will take the place of a low quiz
grade.
1. Attractiveness as an attribute of endorsers includes but is not restricted to
physical attractiveness. Many would regard British soccer star David Beckham (of
Bend It Like Beckham
fame) as attractive. In what ways, other than physical
attractiveness, might he be considered attractive?
Due to Mr. Beckham playing soccer, he may attract those people who watch, or
play the sport. People may also be attracted for what Mr. Beckham does off the
field in wise of giving to charities.
2. Considering the likelihood-of-getting-into-trouble factor, identify two
entertainment or sports celebrities that you, as a brand manager, would be
