Group Members:
Noraiz Ahmad (L1F19BBAM0268)
Atif Rehman (L1F19BBAM0292)
Umehabiba (L1S20BBAM0270)
M.Husnain Ali (L1F19BBAM0526)
Section: F
Assignment No. 1
Question 1: Read the company case on page 88 of the text book and answer the questions
given at the end of the case along with the case summary and main points?
Summary:
Dyson launched as such a large amount of storybook success stories do—by one person, in an
exceedingly garage, tinkering away at a product plan. during this case, it took James Dyson over 15 years
and 5000prototypes to return up together with his initial product. Dyson quickly became called an
innovative vacuum company. however, this story quickly reveals that Dyson is concerning far more than
creating vacuums. At its core, Dyson may be a technology company that seeks to develop new and
innovative versions of everyday product that wow customers. With this as its mission, Dyson has not
restricted itself to vacuums.
Key Points:
Flexibility: because the merchandise area unit innovative, thus flexibility and client focus area unit
Dyson’s primary ingredients.
Quality: Innovative merchandise area unit backed by top quality of materials and processes.
Service: Superior client service is that the blood of Dyson’s strategy.
Cost: price is that the least most well-liked focus of Dyson because the merchandise area unit aimed
towards additional quality, therefore the costs area unit resulted to be terribly high.
➢ A market-oriented mission statement for Dyson:
A market-oriented mission statement for Dyson would read something as follows: “Dyson products are
revolutionary household devices that will allow you to clean and improve your house with ease and
efficiency.” This mission statement is quick, and it relays to the customer what they can expect the
devices to do and what competitive benefit those devices give them.
➢ What are Dyson’s goals and objectives?
Dyson’s goals and objectives are the following, according to the link provided: to make life easier for its
customers, to provide real solutions to improve existing products, and to make mundane tasks such as
cleaning the house more exciting and enjoyable.
➢ Does Dyson have a business portfolio? Explain:
The answer is yes. A business portfolio is essentially a collection of brands, investments, products, and
services provided by a company. Dyson’s business portfolio consists of a wide selection of vacuums, fans,
and hand dryers. This includes products like the Air Blade Tap (a touch-free faucet that washes and dries
hands) and the Air Multiplier (a bladeless fan).
➢ Discuss Dyson’s marketing mix techniques and how they fit within the context of its
business and marketing strategy:
A marketing mix is a company’s utilization of certain aspects of marketing to create a promotional
campaign, emphasizing some combination of the following: availability, price, functionality, and brand
recognition. At this point, Dyson is becoming abler to lean on brand recognition, but it tends to focus a
great deal on functionality, emphasizing the quality and efficiency of its products, particularly because
they are typically at a higher price point than its competitors’ products.
➢ Is Dyson a customer-centered company? Explain:
The answer would be yes. Its main focus is on developing products that address specific consumer points.
Dyson certainly appears to be a customer-centered company. It channels a great deal of effort and
