Morrisville State College
Celebrity Marketing
Research Paper
Placide, Omari P
4-13–2015
Celebrity Marketing Research Paper
Marketing is defined as the management process through which goods and
services move from concept to the customer. It includes four elements called the 4 P’s
of marketing which are product, price, place, and promotional strategy (Business
Dictionary). The topic of discussion is celebrity marketing. Celebrity marketing is defined
as a tactic featuring a famous person to offer an endorsement of a product. This famous
person might be an actor, musician, athlete, ex-politician or a cartoon character. They
do not need to be international superstars; they only need to be familiar to the target
audience (Celebrity Marketing). Celebrities are paid to show off the accessories. With a
familiar face sporting the item will get more sales and recognition.
