1.The company has used demographic and geographic market segmentation. The demographic market
segment is divided into income, age and gender.
By segmenting the market in to different segments, it successfully targeted the growing market.
2.BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower
price SUV that was targeted to a group called “modern mainstream”.
It could improve its marketing strategy by targeting female and middle class also.
3.I personally think BMW should not change their tagline. Their tagline stays true to their company and
BMW has packed up their claim with their cars that are thrilling to drive.