Creating a customer centric value proposition:
It is important for Coaching institutes to create a value proposition that is of relevant to the customer
needs. For any organization to create a customer centric offering, it is important for them to identify
the factors which influence the customer decision making process.
Factors which influence consumer preference for Online classes:
The core focus of the Qualitative and Quantitative analysis was to identify the key factors which
influence customers to pick online mode of tutoring over offline mode of tutoring. Out of the 11
factors presented in the Survey and Direct Interview, we tried to identify factors which heavily
influence the customer preference and the ones which have the least influence over the decision-
making process, they are:
1) Factors which heavily influence consumer preference for Online classes.
9%
11%
Convenience
82
13 5
Content quality
