BUSINESS CASE #4
Case BenQ
Course: Global Marketing
Section: S-003
Professor: Marco Rios Pita
Team members:
➔ Campumane, Dolibeth
➔ Díaz, María Fernanda
➔ Echeverría, María José
➔ Palian, Kiara
➔ Rodriguez, Ivan
➔ Solano, Carla
➔ Tenorio, Rocio
Lima, Perú
2020
1. How do you evaluate BenQ’s acquisition deal of Siemens handset unit ?
Is it needed “too good to be true” ? Where are the pros and cons?
Acquiring another company is a common move for larger businesses that want
to expand their own operations, reduce the likelihood of competition and adopt
new skills or resources that they otherwise would not possess. BenQ’s
acquisition deal of Siemens handset unit was a good decision because:
● They made mobile phones for Nokia and Motorola. Besides phones,
BenQ is the manufacturer of Acer laptop computers, flat-panel
televisions and other household electronics.
● Get high technological achievements of BenQ, so they can save time to
catch up new technological achievements.
● Own high technological infrastructures.
